Buying & merchandising consultancy
Where product meets performance.
Twelve years in buying and merchandising, working with some of the biggest names in fashion. Now partnering with brands on their next stage of growth.
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Turnover growth, merchandising brands through scale-up
Years in buying and merchandising
Merchandising departments built where there were none
Channels: wholesale, retail and e-commerce
About
I'm Bethany, a buying and merchandising consultant and the founder of The Merch Edit.
I've spent twelve years inside fashion businesses, from global luxury womenswear to fast-moving e-commerce brands. I've built merchandising departments from the ground up, put the structure in place that took brands from around £5m to over £40m, and traded at scale across wholesale, retail and e-commerce.
For the past year I've been consulting alongside a number of fast-growing, exciting brands. The Merch Edit is the home for that work: commercial clarity for businesses ready to grow, and growth that stays profitable.
Expertise
The commercial side of fashion.
Forecasting & growth planning
A sales plan built from past performance, customer needs and market trends, sitting within the growth the business wants.
Sales history · Trend · Budget
Range architecture
The options, price points and depth that deliver the plan, balanced across categories and channels.
Option counts · Depth · Mix
Pricing, cost & margin
Setting retail prices and negotiating cost prices, so margin is protected product by product and across the range.
Retail price · Cost · Margin
Product & suppliers
Product selection and supplier relationships, held to a clear critical path from sign-off to delivery.
Selection · Sourcing · Critical path
Systems & infrastructure
The routines and tools that let a business scale with confidence.
Weekly trade · WSSI · PO systems · Logistics
Building merchandising teams
Setting up the function where there was none, and connecting buying, merchandising and finance.
Structure · Process · People
Approach
From first look to full price.
Analyse
Past sales, customer needs and the market.
Forecast
A plan that fits the growth you want.
Range
The architecture to deliver it.
Develop
Product, suppliers, cost and price.
Launch
Live on site and in store, on time.
Trade
Read what sells and react, week by week.
Work with me
Tailored to where your brand is now.
Project
A defined brief
A season plan, a range review, a pricing and margin audit, or setting up your WSSI and weekly trade.
Interim
Hands-on support
Stepping in to lead merchandising day to day, through a busy season, a period of growth or a team change.
Advisory
An ongoing partner
Regular trade reviews and a commercial sounding board for founders and their teams.
For start-ups and established businesses, across wholesale, retail and e-commerce.
Enquiries
Let's talk.
Tell me a little about your brand and what you're working towards. I'll come back to you within two working days.
bethany@themerchedit.com